01
Payments Analytics & Data Reliability
Building a reliable view of payment health across fragmented transaction data and multiple systems.
Product Data Analyst · London
Turning product data into better decisions.
I work at the intersection of product analytics, experimentation and customer behaviour — helping teams turn complex data into clear, measurable product decisions.
Selected work
02
Experimentation & Product Decisions
Designing measurement frameworks that connect product hypotheses to statistically sound decisions.
03
London Data Radar
A data product for discovering and organising worthwhile analytics and data events across London.
About
Product thinking, grounded in data.
I'm a Product Data Analyst with experience working across customer-facing digital products, experimentation and personalisation.
At British Airways, I partner with product teams to define hypotheses, design measurement approaches, analyse customer behaviour and translate evidence into product decisions.
My background combines economics and business analytics, with a particular interest in product measurement, experimentation and building reliable analytical foundations.
Experience
British Airways
Digital Experimentation Specialist
Product analytics · Experimentation · Personalisation
Sberbank
Product & Analytics
Product management · Analytics · Digital transformation
Bayes Business School
MSc Business Analytics · Distinction
London